Portfolio
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Some samples of our work*.
B2B Lead Generation |
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'Autoclave validation' campaign This online marketing campaign acheived 2500% ROI in 3 weeks and was a national finalist in the Australian Marketing Insitute's Awards for Marketing Excellence. |
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Flyer - new product release Designed as a lead-generation piece, this
DL flyer could be mailed, handed out at tradeshows or dropped
into university mail slots. |
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'CSV' campaign This print advertisement was one component in a campaign, planned and implemented by CommOut, that included event sponsorship, conference presentations, print advertising, landing page, white paper and a training course given by an international expert. |
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SEO Press release A press release, optimised for search
engine keywords (highlighted in yellow and purple).
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Direct mail postcard Dramatically simple, this postcard
focused on the key benefit the product offered: the ability to
measure very small volumes of sample.
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Direct mail & roadshow events CommOut planned and implemented an Australia-wide roadshow, undertaken in partnership with Siemens, to generate leads from the pharmaceutical industry. This direct mail invitation was used in conjuction with online marketing to fill the events. |
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White paper Developed from a Subject Matter Expert
brain dump, this White Paper aimed to provide practical
information to the reader - things they could implement
immediately. It was designed to generate leads for the
consulting company. |
B2B Websites |
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amcor.com This corporate website for Amcor,
the largest packaging company in the world, included selection
and implementation of a content management system, design and
creation of the new site, as well as training their global team
of editors.
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pharmout.net et al CommOut devised and implemented the website strategy for this consulting company to support their expansion plans across the Asia Pacific region. Pharmout.net is the global website and there are several country-specific websites designed to capture search engine hits and direct traffic back to the global website. This strategy doubled the company's revenues within 12 months.
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Ductware.com.au As a new business venture for an established company, Ductware needed a website that would support the later addition of ecommerce. CommOut designed and created the site (including all the content and the online calculators) and implemented the SEO and site metrics.
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B2B sales & retention materials |
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Product brochure - spectrophotometers This product represented a brand
extension for a 50 year old high-end brand. The promotion
literature had a lively, fresh feel to reflect a new era.
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Corporate brochure - professional services An introductory "Who we are and what we do"
piece for a consulting company
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Services brochure - international shipping This B2C brochure for a packing and shipping company aimed to attract leads from visitors to nearby wineries who needed to ship their wine purchases home. CommOut wrote the copy for this brochure.
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White paper - industrial smoke detection This white paper aimed to position the company as an expert in solving a specific application problem that customers faced.
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Success Story - security systems A series of customer success stories aimed to demonstrate the capabilities of this range of video security systems. They were used as lead generation materials as well as sales materials further along the sales pathway.
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Newsletter - print management services This paper-based newsletter was revamped
to be more customer-focused. By presenting specific business
benefits and real examples the client was able to sell more of
their services to existing customers.
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*Whilst either as employees of the company or for CommOut