It takes 9-11 contacts with a potential customer before they'll consider you. Make sure every contact consistently conveys your brand.
What do you need?
Some businesses don't know where to start with marketing communications. Someone writes a brochure or two and it builds from there. Pretty soon you've got a mis-matched collection of documents that don't even look like they are from the same company.
How to stand out from your competitors
To stand out from your competitors you have to keep your
Simple, Clear and Repeat it consistently.
Over and over again.
Sure, you'll get bored with it. You see it every day. Potential customers see it amongst a sea of other vendors.
Consistency, consistency, consistency
And what you do in your printed literature you have to do across all other communication mediums. The web. Presentations. Email. Every piece should live your brand offer. It should tell the customer why they should buy from you and not your competitor. What benefits do you offer that make your products/services different?
Deciding what your brand promise is can be difficult. But it makes nearly every business decision easy once you've worked it out.
CommOut can help you work out your branding strategy. We can then implement processes and systems to ensure that your brand is conveyed consistently across your organisation.
We can act as mentors, supporting you with knowledge and experience. Alternatively, we can manage a project directly.
Want More Information? To find out more please contact CommOut