Michelle Archard

Michelle has almost 20 years experience working for companies such as Varian (scientific instruments), ManageSoft (enterprise software), Emerson Process Control, Mayne (pharmaceuticals) and Vision Systems (fire and security products).

She has a wealth of knowledge about marketing communications in the high-tech B2B space and knows a lot about branding and web technologies. Her biggest strength is the combination of communications skills and technical ability - being able to link Communications & IT professionals so that they understand each other (and you thought it was impossible!).

Michelle has a BSc in Chemistry from the University of Melbourne and various post-graduate marketing qualifications (including a Certificate in Marketing from the University of Texas).

She has served on the board of the Austin Chapter of the American Marketing Association (whilst living in the US for 3 years) and on the board of the Victorian Chapter of the Australian Marketing Institute.

Michelle knows a lot about website design, web marketing and is great at process improvement.